About Ramona

Ramona is a seasoned media executive who combines experience, vision, and strategic thinking with successful execution—her extensive exposure spans print and online media, digital marketing, and advertising sales, analytics, yield, reporting, and revenue operations and includes positions at publishers, agencies, and technology companies. Via her consultancy, she delivers a mix of expertise and perspective honed from decades of developing, marketing, and growing digital brands, properties, and audiences, consulting for major digital publishers and technology providers, and industry trade organizations such as the IAB/IAB Tech Lab, the ANA, and the Digital Advertising Alliance (DAA). She helped develop and establish many of the standards, guidelines, technical specs, and principles that exist in the current digital advertising ecosystem and supply chain such as ad verification, viewability, measurement, digital video, podcast, automation (OpenDirect), programmatic, updated T&Cs, and the consumer privacy program YourAdChoices.

Ramona’s front-row seat to the digital advertising industry’s constantly and rapidly evolving changes—many of which aren’t optimal for profitable but responsible growth—galvanizes her determination to help build, support, and promote wide-spread adoption of standards, practices, and self-regulation programs that elevates digital advertising’s capabilities, delivers consumer privacy controls and transparency, endorses legislation for social media, supports fact-based journalism on publishers’ news outlets, establishes safe, practical controls for AI usage, and invests in de-carbonizing the advertising supply chain.

Before Ramona launched her consultancy, she consulted for online publishers and media companies for Microsoft Advertising and Rapt. Prior to that, as Director of Digital Media, she led LPI Media's digital media operations, P&L, strategic direction, business goals, and product development. (LPI Media, the publisher of Out and The Advocate magazines, was acquired by PlanetOut and subsequently by HereTV Media.)

In the late 90s, Ramona oversaw digital content for major clients at Ogilvy Interactive (Director of Content Strategy in the Information Architecture Group). Her first foray into the digital arena was as one of two producers at Children's Television Workshop who created SesameStreet.com in 1997. In 1996, she launched Latina magazine, the first national magazine for Hispanic women in the US. Previously, she was an editor at Parenting magazine for four years.

When she has free time, she spends it walking on the beach or riding her beach cruiser, cooking and exploring new recipes, gardening (her form of meditation), and organizing and designing for her friends and family.